NotForSaleHat.ca started as a response to headlines we couldn’t believe were real — U.S. tariffs on Canadian goods, threats to “buy Canada,” and the kind of political theatre that makes you wonder if anyone owns a map.

So, we made a hat. A hat that says what every Canadian was already thinking:
Canada is not for sale.

It’s bold. It’s patriotic. It’s polite, but firm.
And yes — the hat is very much for sale.

We’re a proudly Canadian brand, creating gear that pushes back with style. Our hats are for anyone who’s tired of the noise and ready to wear their pride where everyone can see it.

We don’t need to shout, but we’ll stitch it into every hat if we have to.

Whether you’re repping the North in the face of U.S. nonsense, defending local goods, or just want to support a small Canadian biz doing things its own way — we’ve got you covered. Literally.

Still proudly Canadian. Still not for sale.